Kraft Foods, Inc. announced yesterday they will attempt to open several pizza parlors in several metro locations under their DiGiorno brand name in 2011. ”DiGiorno Pizza + Pub” will open in select cities next year. The deluxe frozen pizza company will be specializing in delivery service with the marketing tagline, “Its Delivery AND Digiorno!”
“We here at Kraft feel like we have alienated some of our potential consumers in the past by having a product which needs to be purchased at a grocery store, then cooked in an oven at 425 degrees for 22 minutes,” said Kraft ceo Irene Rosenfeld. ”Not all Americans are able to drive to a grocer’s freezer and/or have an oven anymore. This is the best of both worlds in our opinion.”
Rosenfeld did not comment on the “Pizza + Pub” aspect of the endeavor, but one can only speculate that people eating DiGiorno on a regular basis are drunk anyway…why not turn a profit on alcohol sales too?
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