BRAZILIANS are being encouraged to “Pee in the shower! Save the Atlantic rainforest!” in a bold new water saving campaign. The ad campaign, by Brazilian environment group SOS Mata Atlantica, encourages people to cut water use by urinating in the shower, The Associated Press reports.
The environment group, which is running the cheeky ads playing on several television stations, says if households avoid one flush a day more than 4,300 litres of water will be saved each year. SOS spokeswoman Adriana Kfouri told AP the ad was “a way to be playful about a serious subject.” The cartoon ads show all kinds of people urinating in the shower and ends with the line “Pee in the shower! Save the Atlantic rainforest!”!”
im way ahead of you brazil. i have been saving the rain forest for the past 24 years. with the increasingly high rate of tropical deforestation, i will make sure to beef up my pissing efforts.
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